AI is transforming how marketers understand people. This shift goes far beyond automation. It reaches into the core of how we interpret emotions, motivations, and lived experiences. Traditional research tools offer valuable data. But they often miss the deeper layers of human intent. This is...
AI is reshaping the way brands manage their online reputation and approach market research. As AI continues to evolve, it’s crucial for marketers to understand its impact on consumer trust and search engine results. AI-driven reputation management tools, like those offered by Shopper Approved, help brands...
AI and marketing are advancing faster than ever—but ethics often lag behind. In today’s digital ecosystem, where data powers every decision, trust has become the new currency. As AI-enabled market research grows, so do concerns about privacy, transparency, and human oversight. Ethical decision-making isn’t just about...
Artificial intelligence is reshaping how financial advisors attract and retain clients. In the latest episode of The Backstory on Marketing and AI, we explore how AI and marketing combine to create smarter, data-driven growth strategies. WealthFeed, an AI-driven prospecting platform, helps financial advisors identify ideal prospects...
Artificial intelligence is no longer just a buzzword in marketing—it’s revolutionizing how companies approach growth. In a recent conversation, we learned how AI is driving more efficient, data-backed decisions at System Pavers, a leader in outdoor renovation. Through AI, businesses can improve campaign development, targeting,...
The rise of AI and Marketing isn’t just about faster tools—it’s about smarter decisions. In this insightful conversation from The Backstory on Marketing and AI, we explore how brands are shifting from automated tasks to AI-enabled Market Research that delivers strategic intelligence. AI is no longer...
[caption id="attachment_21942" align="alignright" width="347"] Are marketers prepared for the AI revolution? June 2025 survey uncovers surprising insights into AI skill levels, tools, and trends.[/caption] We recently conducted an AI Skills Self-Assessment among 100+ marketers—and the results are telling. Here are a few eye-openers: ✅ 61% of marketers say...
Artificial Intelligence (AI) has emerged as a powerful tool for enhancing engagement and analytics in the ever-evolving realm of social media marketing. From personalized content recommendations to advanced analytics insights, AI-driven strategies enable businesses to optimize their social media presence and connect with their target...
Today, we are diving into backstories in marketing by revisiting past episodes. This week, we are reviewing the episode with Andy Buyting, who has left an indelible mark on the marketing landscape. Andy's journey is filled with curiosity, creativity, and a deep understanding of the...