The 2026 FIFA World Cup wrapped up on July 19, and while the tournament itself delivered plenty of drama, the ad breaks around it turned into their own kind of competition. TV measurement firm EDO ranked every ad that aired during the tournament using its...
[caption id="attachment_21969" align="alignright" width="258"] Robin Emiliani discusses AI-powered marketing and sales strategy[/caption] AI is no longer a future trend—it’s today's marketing engine. Forward-thinking agencies are already integrating AI into growth marketing strategies to improve targeting, content, and results. AI-enabled market research helps marketers go beyond assumptions. It...
Introduction Super Bowl 2024, a fusion of athletic prowess and cultural spectacle, unfolded as more than a riveting face-off between the Kansas City Chiefs and the San Francisco 49ers. While the game marked history as the 7th longest Super Bowl, with the Chiefs securing their second...
Every year, the Super Bowl takes center stage as a pinnacle in American sports and a colossal platform for advertisers to showcase their creativity. With over 115 million viewers, the Super Bowl has become a battleground for brands vying to leave an indelible mark on...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics, marketing operations and branding. I interview Douwe Bergsma. Douwe talks about the excitement around the concept of digital transformation, but what does this really...
Yankees star Aaron Judge hit his 62nd home run of the 2022 MLB season last night, setting the single-season record for the American League and surpassing former Yankees player Roger Maris’ record of 61. Prior to the Yankees game against the Rangers, where Judge achieved...
On June 19th, Matt Fitzpatrick, a 27-year-old pro golfer, experienced a major career victory when he triumphed at the 2022 U.S. Open Championship. Although this is the first major victory of his career, Fitzpatrick is no stranger to winning. He has won professional golf tournaments...
“The Great Resignation,” a term coined to describe the current labor market shortage and record-breaking employee transition rates, is posing challenges to business executives and HR professionals across the nation. In March of this year, 4.5 million Americans quit or changed jobs while employers posted...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural episode, I interview Jamie Turner. Jamie talks about his latest book, An Audience of One Drive Superior Results by Making...
As marketing becomes more data-driven, marketers must be aware of the common data fallacies that hinder decision-making and prevent data from positively impacting marketing operations. Here are the top three fallacies to address today. Fallacy 1: Only Use Online Data for Analytic Processes We all know that...