Brand Equity Machine

Measure and track marketing’s impact on your brand so you can effectively grow your business.

Capture and grow consumer perceptions simply, affordably, and fast.

MindPower

Brand Health Tracking

Brand health is a key element of the MindPower of your brand. It captures critical elements of your consumer purchase funnel.

MarketPower

Brand Relevance + Loyalty Tracking

Combined with MindPower, MarketPower provides the competitive edge to determine how your brand stacks up compared to your competitors.

MoneyPower

Brand Value + Affordability Tracking

Pricing is one of the most difficult questions a brand manager can answer. With MoneyPower tracking, make highly informed pricing decisions.

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