In today's swiftly evolving marketing landscape, where consumers confront a deluge of information and diverse choices, storytelling has become a formidable strategy for brands to rise above the noise and establish profound audience connections. Compelling storytelling transcends typical marketing messages; it involves crafting narratives that...
In the dynamic and competitive business world, devising and implementing effective marketing strategies is paramount for achieving growth and staying ahead of the curve. However, the real challenge lies in evaluating the success of these strategies with precision and objectivity. This is where Key Performance...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics, marketing operations and branding. I interview Douwe Bergsma. Douwe talks about the excitement around the concept of digital transformation, but what does this really...
It’s no secret that TikTok is the top performing social media platform; brands are jumping on this bandwagon—and for good reason. First, it is the fastest growing social media platform worldwide. Second, it is currently considered the most valuable form of social media advertising for...
Nielsen published its Global Annual Marketing Report earlier this month. According to the report, only 54% of marketers from companies across the globe believe they can measure ROI down the entire sales funnel. Marketers are confident that they can determine the ROI for segments of...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural episode, I interview Jamie Turner. Jamie talks about his latest book, An Audience of One Drive Superior Results by Making...
I sat down with Jay Kingley, the President of Centricity Network, on the company's Best Kept Secret podcast. We discuss the art of measuring marketing effectiveness. During our chat I address: Why even big brands measure marketing effectiveness incorrectly The challenge of data-driven marketing How to...
A New York Times columnist argues that the evolution of the internet lessens the need for companies to build brand loyalty with their customers. Why? Because the internet has made us comfortable with buying unfamiliar brands. Conversely, I think the growth of the internet makes building...
Adverity's Marketing Analytics State of Play report identifies the top three challenges for marketers and data analysts in the US, UK, and Germany. The company surveyed 964 marketers in total. Here is a summary of their findings and what marketers and data analysts can do...
A recent Forbes article highlights the value of multicultural marketing campaigns -- they have a higher ROI than their non-diverse counterparts -- as much as forty percent higher according to a study from Nielson! Yet, many CEOs and CMOs gravitate towards non-diverse campaigns. Even worse, they...
