August 2021

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I recently asked my LinkedIn network what skills are most important for data-driven marketers to have today. I gave them four options: Excel skills Analytic methods Data validation techniques Other/comment We had an interesting discussion about the technical skills and soft skills that marketers need to succeed. After...

As society moves into a post-Covid era, marketers need to adjust their strategic and tactical planning and execution methods.  Covid accelerated the shift to digital media channels and the adoption of sophisticated e-commerce platforms.  Now, consumers don't just expect free 2-day shipping. They expect same-day...