Marketing and communications are changing faster than ever. AI is becoming part of everyday business strategies. However, successful marketing is not only about technology. It...
Retail is changing rapidly as shoppers move between physical stores, websites, search engines, and social platforms. AI is creating new opportunities across this entire journey....
Healthcare marketing is entering a major period of change. AI is influencing search, patient engagement, content creation, and marketing operations. This episode explores how AI...
Marketing is moving beyond traditional advertising. AI is creating new ways for brands to build direct relationships with audiences. This episode explores how AI and...
AI is changing the way businesses communicate with customers. However, the biggest opportunity is not simply automation. It is creating personalized experiences at scale. This...
AI promises speed, efficiency, and more output. However, more activity does not automatically create better marketing or stronger leadership. This episode explores how AI and...
This episode explores how AI and Marketing can analyze massive direct mail datasets and predict stronger campaign outcomes. DirectMail2.0 has data from thousands of campaigns...
Artificial intelligence is changing how marketers manage paid search, but successful advertising still depends on strong strategy and accurate data. In this episode of The...
Artificial intelligence is changing agency operations faster than many leaders expected. The greatest challenge is redesigning work without losing human value. Eleanor Kubacki explains how...
Artificial intelligence can accelerate public relations, but it cannot manufacture genuine relationships. That distinction matters for every founder seeking meaningful visibility. In this conversation, Jaclyn...
AI is changing how people discover brands, compare options, and make purchasing decisions. Traditional search once displayed ten blue links. AI systems now create a...
Can AI and Marketing create stronger customer connections without losing the human element? The answer depends on how organizations use data, technology, and behavioral insight....
The 2026 FIFA World Cup wrapped up on July 19, and while the tournament itself delivered plenty of drama, the ad breaks around it turned...
I'm thrilled to share some news that means a great deal to us: The Backstory on Marketing and AI has been ranked #4 on Feedspot's...
Artificial intelligence is rapidly changing the way organizations approach growth marketing. While many marketers focus on AI-generated content, the greatest opportunity lies in using AI...
Artificial intelligence has become one of the most powerful technologies available to marketers. Yet many AI initiatives fail before they ever produce meaningful business results....
Artificial intelligence is changing the future of search. Businesses can no longer rely solely on traditional SEO tactics to remain visible online. AI and Marketing...
AI and Marketing are transforming how PR professionals connect with journalists. Platforms like HARO and Connectively aggregate media opportunities efficiently. AI-enabled Market Research helps identify...
Artificial intelligence is rapidly changing how marketers analyze campaigns, improve creative performance, and make strategic decisions. AI and Marketing are becoming deeply connected as businesses...
AI and Marketing are changing how brands connect with consumers online. Modern marketers rely on AI enabled Market Research to improve targeting and customer engagement....
AI and Marketing are rapidly reshaping how organizations improve customer engagement, automate workflows, and drive measurable business outcomes. In this episode of The Backstory on...
AI and Marketing are evolving at a rapid pace, and businesses that adapt quickly are gaining a major advantage. One of the biggest drivers of...
AI and marketing are quickly becoming inseparable. As companies try to activate AI-driven transformations, the biggest hurdle they face is the challenge of clean, usable...
AI and Marketing are evolving faster than ever, and search behavior is changing with it. Users no longer rely only on traditional search engines. Instead,...
In this episode of The Backstory on Marketing and AI, we explore what that change means for marketers. The discussion focuses on SEO, AI visibility,...