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Data is being produced at an exponential rate. How can companies identify and collect meaningful data? How can they use this data to boost revenue and...

It’s human nature to be interested in others. But it’s imperative to study human behavior if you’re in the business of marketing. A recent article in...

Over the years, companies have focused on sales and finding leads. Sagefrog’s 2018 B2B Marketing Mix report found that “67 percent of companies surveyed named...

How do marketers measure the value of sponsoring programs and events, such as arts festivals, sports, cause-related initiatives and the like? Recent research from the...

A recent post on Forbes.com began with an attention-grabbing statistic from The Fournaise Marketing Group: 80% of CEOs don’t trust marketers. WHAT?! Though this study is...

“Wouldn’t it be great if we could manage a marketing program knowing that each time we put more money in, we would be able to...

It’s no secret that the field of marketing is a minefield of technological advances, shifting markets, intense competition, complex measures and fickle customers. But now...

Marketers have long realized that analytics are key to understanding customer behavior and marketing performance. The 2017–2018 Gartner CMO Spend Survey found that, of 13...

According to the 2017–2018 Gartner CMO Spend Survey, nearly half (47%) of CMOs still depend on basic budgeting methods. These include rolling previous year’s budget...

The growth of marketing budgets dropped in 2017–2018 after three consecutive years of increases. The year 2017 was full of disruptions in politics and natural...

People are communicating via faster and faster channels. Companies better keep up with them for their marketing messaging. With the many bureaucratic layers of larger...

For a 60-year-old company based on one principal product—pancakes—to rebrand itself took marketing guts. Social media buzzed when the International House of Pancakes (the long-recognized...

But will it have long-term power?   When the International House of Pancakes (IHOP) tweeted a teaser acronym (IHOB) last month, it set off a guessing game...

Opinions are forming as to the effectiveness of 6-second television commercials. The jury is still out, but according to this article on MediaPost, don’t count...

FACT: Data teams at major brands are not working with sales teams to customize marketing efforts. This dysfunctional relationship works against the current reality that...