Attention Georgians! Did you know that we made the list of the top 5 most expensive Senate races of 2022? The recent, relentless political advertisements...
Veterans Day is celebrated on November 11 every year. Its purpose is to honor those who served in the armed forces. Many people, businesses, organizations,...
Abounding in parties, candy, scary movies, and tradition, Halloween is a holiday beloved by children and adults alike. Sugar in great quantities is consumed. Scary...
It’s no secret that TikTok is the top performing social media platform; brands are jumping on this bandwagon—and for good reason. First, it is the...
Yankees star Aaron Judge hit his 62nd home run of the 2022 MLB season last night, setting the single-season record for the American League and...
What the Heck is the Metaverse? According to Vice, the Metaverse feels a lot like discussing the internet in the 70s and 80s. No one knew...
On June 19th, Matt Fitzpatrick, a 27-year-old pro golfer, experienced a major career victory when he triumphed at the 2022 U.S. Open Championship. Although this...
“The Great Resignation,” a term coined to describe the current labor market shortage and record-breaking employee transition rates, is posing challenges to business executives and...
Nielsen published its Global Annual Marketing Report earlier this month. According to the report, only 54% of marketers from companies across the globe believe they...
Congrats to the Rams on becoming Super Bowl champions! But marketers pay just as close attention to the entertaining commercials as we were to the...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural...
As marketing becomes more data-driven, marketers must be aware of the common data fallacies that hinder decision-making and prevent data from positively impacting marketing operations. ...
I sat down with Jay Kingley, the President of Centricity Network, on the company's Best Kept Secret podcast. We discuss the art of measuring marketing...
MMA Global released its annual multi-touch attribution survey earlier this month. They found three major obstacles marketers encounter when implementing multi-touch attribution (MTA) models. 1) MTA...
A New York Times columnist argues that the evolution of the internet lessens the need for companies to build brand loyalty with their customers. Why? ...
Adverity's Marketing Analytics State of Play report identifies the top three challenges for marketers and data analysts in the US, UK, and Germany. The company...
A recent Forbes article highlights the value of multicultural marketing campaigns -- they have a higher ROI than their non-diverse counterparts -- as much as...
In July of this year, the Cleveland Indians announced it was changing its name to the Cleveland Guardians. The team supported this change with data,...
Marketers have created a false dichotomy between digital and traditional marketing. Many marketers think of digital marketing methods as conversion-centric, and traditional marketing methods as brand-centric. But...
On Thursday, Facebook Inc. became Meta (the Facebook app will keep its name). The company is centering itself around what it calls the "metaverse." This...
Artificial intelligence is not artificially intelligent. Is there artificial intelligence in artificial intelligence? Unfortunately, there isn't. Artificial intelligence is just a computer taking data and using...
I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast. The episode's...
A common conflict our clients' experience is choosing where to prioritize marketing investment when choosing between brand and performance marketing. An article from LinkedIn recently...
According to research from the consulting firm, Spencer Stuart, the median CMO tenure fell to an all-time low in 2020 -- just over 25 months! If...
How can marketers ensure that their marketing analytics projects are successful? I believe there are four phases of a successful marketing analytics project: Define the scope...
