This article explores how AI technologies like machine learning and predictive analytics are being used to personalize customer experiences in unprecedented ways. From personalized product...
Introduction The marketing landscape is a dynamic field where technology and consumer behavior intersect to create an ever-evolving arena of interaction. At the heart of this...
Recently, Easter has become an opportunity for businesses to engage with consumers. However, as marketers, we consider whether the new trends apply to all holidays...
Navigating today's fast digital world is tricky, especially for young marketers. With trends and consumer preferences constantly shifting, it takes time to keep up. But...
St. Patrick's Day offers a lucrative opportunity for businesses, particularly in the alcohol, food and beverage, and promotional sectors, to capitalize on the festive atmosphere....
Guest Speaker Spotlight: Alex Back, co-founder of Apt2B, speaks on how he led the company to an annual revenue of over $40M and developed one of...
How Can Financial Struggles Drive Leadership Restructuring? In response to financial challenges, several Fortune 500 companies, including United Parcel Service (UPS), Etsy, and Walgreens, have recently...
In digital marketing, one recent study shed light on the transformative impact of artificial intelligence (AI) on search engine optimization (SEO) and the demand for...
Could artificial intelligence (AI) play the role of Cupid in the digital era, transforming the search for love into an algorithmically driven journey? Here, amidst...
Introduction Super Bowl 2024, a fusion of athletic prowess and cultural spectacle, unfolded as more than a riveting face-off between the Kansas City Chiefs and the...
Every year, the Super Bowl takes center stage as a pinnacle in American sports and a colossal platform for advertisers to showcase their creativity. With...
Artificial Intelligence (AI) has emerged as a transformative force in the field of marketing, redefining how businesses engage with their consumers. At its core, AI...
Introduction to Artificial General Intelligence In a recent podcast featuring Peter Voss, the Founder, CEO, and chief scientist at agi.innovations.Aigo.ai, the conversation revolved around the transformative...
What are the top AI marketing trends for 2023? As we embark on the journey through 2023, the marketing landscape is undergoing a remarkable transformation...
This episode recap of Backstory on Marketing features Marc Pickren, a marketing expert in brand expansion, increased sales, and career progression. In this episode, we...
Artificial Intelligence (AI) and marketing can transform customer engagement and brand communication when strategically combined. The prominent leader is the Chat Generative Pre-trained Transformer (ChatGPT),...
Welcome to the recap of an episode of "The Backstory on Marketing," where innovation meets expertise. This episode, hosted by Guy R. Powell, shines the...
Introduction Embarking on the marketing career path is akin to stepping into a realm where creativity meets strategy, and every day brings forth new challenges to...
Artificial Intelligence (AI) has rapidly become an indispensable tool in marketing. Its capabilities to analyze vast amounts of data, personalize content, and automate tasks have...
A transformation is underway in content creation, and its driving force is generative AI. This technology has unleashed unprecedented creativity across various industries, from art...
Welcome to a recap of another stimulating episode from "The Backstory on Marketing," where we dive deep into the marketing world with insightful experts. In...
Today, we are diving into backstories in marketing by revisiting past episodes. This week, we are reviewing the episode with Andy Buyting, who has left...
Generative Artificial Intelligence (AI) has come a long way since its inception, with remarkable advancements driven by relentless research and innovation. These algorithms, which create...
Artificial Intelligence (AI) emerged as a powerful tool for large corporations looking to optimize their operations and stay competitive in today's fast-paced business landscape. These...
Advantages of Analytic AI in Marketing In recent years, Analytic AI has emerged as a powerful tool with many applications, providing substantial benefits across multiple industries....
