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Recently I kicked off a short survey of what the top 3 marketing inventions/innovations are.  The answers break down into a few categories.  You may disagree...

  [caption id="attachment_8392" align="alignright" width="375"] How does Facebook prevent a decline in user penetration?[/caption] If you put 'Unfriending Facebook' in your blog title, you'll get a lot of...

  I have been amassing data and articles on showrooming.  I came across this article about the WD Partners’ new ebook and here are a few...

  http://www.mediapost.com/publications/article/220029/american-idol-triumphant-fox-has-found-a-way-to.html?edition=70157 Fox innovates again with a new ad format to drive engagement and ad awareness with their new format.  It will be interesting to see how...

“We have met the enemy and it is us" -The Pogo Papers Possible solutions for showrooming and how we can measure it: Offering free Wi-Fi in the...

“You have to know the bug to defeat the bug” paraphrased from Starship Troopers. Showrooming doesn’t take place in all cases. There are a handful of...

Showrooming is now the mainstream. Should we fight it, ignore it or embrace it? Let's define showrooming as viewing & shopping for a product in brick...

I saw this phrase (The average is the new bottom) in a post and thought it was incredibly meaningful.  It reminded me of the Monster...

Digital has been quite difficult in fitting in with the coinage of the advertising realm - the GRP or TRP.  (http://www.warc.com/LatestNews/News/EmailNews.news?ID=32573&Origin=WARCNewsEmail&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20140212)  I'm not sure this...

  Predicting the value of social will be a big help when developing successful media plans  (http://www.warc.com/LatestNews/News/Earned_media_can_be_planned.news?ID=32567).   In the end it's not about engagement, it's...

  Interesting article on the viewability statistics of digital advertising.  One question also comes up, of whetgher this is pre or post-fraud, typically found to be...

I recently found this archived  article and I realized now how important two dimensions of the cloud are: Device switching is standard behavior This has some interesting implications...

I've seen many articles on marketers coming up with a 5th P, a 6th P, an 8th P, but I must take a controversial stand...