This episode recap of Backstory on Marketing features Marc Pickren, a marketing expert in brand expansion, increased sales, and career progression. In this episode, we...
Artificial Intelligence (AI) and marketing can transform customer engagement and brand communication when strategically combined. The prominent leader is the Chat Generative Pre-trained Transformer (ChatGPT),...
Welcome to the recap of an episode of "The Backstory on Marketing," where innovation meets expertise. This episode, hosted by Guy R. Powell, shines the...
Introduction Embarking on the marketing career path is akin to stepping into a realm where creativity meets strategy, and every day brings forth new challenges to...
Artificial Intelligence (AI) has rapidly become an indispensable tool in marketing. Its capabilities to analyze vast amounts of data, personalize content, and automate tasks have...
A transformation is underway in content creation, and its driving force is generative AI. This technology has unleashed unprecedented creativity across various industries, from art...
Welcome to a recap of another stimulating episode from "The Backstory on Marketing," where we dive deep into the marketing world with insightful experts. In...
Today, we are diving into backstories in marketing by revisiting past episodes. This week, we are reviewing the episode with Andy Buyting, who has left...
Generative Artificial Intelligence (AI) has come a long way since its inception, with remarkable advancements driven by relentless research and innovation. These algorithms, which create...
Artificial Intelligence (AI) emerged as a powerful tool for large corporations looking to optimize their operations and stay competitive in today's fast-paced business landscape. These...
Advantages of Analytic AI in Marketing In recent years, Analytic AI has emerged as a powerful tool with many applications, providing substantial benefits across multiple industries....
In the expansive domain of Artificial Intelligence (AI), Analytic AI emerges as a cornerstone, wielding sophisticated algorithms to decipher the complexities hidden within both large...
In today's swiftly evolving marketing landscape, where consumers confront a deluge of information and diverse choices, storytelling has become a formidable strategy for brands to...
In the dynamic and competitive business world, devising and implementing effective marketing strategies is paramount for achieving growth and staying ahead of the curve. However,...
What is the Intersection between Generative AI and Analytic AI? In artificial intelligence (AI), two distinct dimensions have emerged as significant driving forces in content creation:...
How can large companies use AI to amplify their visibility? In the bustling world of modern business, large corporations constantly struggle to enhance visibility and stay...
How can small businesses increase their visibility using AI? In today’s fast-paced digital landscape, small businesses face numerous challenges in standing out from the crowd and...
What is Generative AI? In the era of modern marketing, businesses are constantly seeking innovative ways to engage with customers and drive impactful campaigns. One such...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics, marketing operations...
The holiday season is upon us. That means snuggling up with a good book while sipping on some hot cocoa for many of us. Marketers,...
France will be taking on Argentina this Sunday in the 2022 FIFA World Cup final. If Argentina wins, AI was correct. Artificial Intelligence (AI) ran 100,000...
The speculation and anxiety surrounding the potential recession is in full swing. According to TIME, 501 non-profit business membership and research group organization The Conference...
Attention Georgians! Did you know that we made the list of the top 5 most expensive Senate races of 2022? The recent, relentless political advertisements...
Veterans Day is celebrated on November 11 every year. Its purpose is to honor those who served in the armed forces. Many people, businesses, organizations,...
Abounding in parties, candy, scary movies, and tradition, Halloween is a holiday beloved by children and adults alike. Sugar in great quantities is consumed. Scary...