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The top 3 Marketing Inventions and Innovations

Recently I kicked off a short survey of what the top 3 marketing inventions/innovations are. The answers break down into a few categories. You may disagree...

11 November, 2014

Agent-Based Modeling – The new quiver – Individuals v. segments

[caption id="attachment_7646" align="alignright" width="245"] Agent Based Modeling[/caption] Agent-Based Modeling (ABM) isn’t looking directly at individual behavior. Instead it looks at a group of individuals overall –...

07 November, 2014

Showrooming Update

I have been amassing data and articles on showrooming. I came across this article about the WD Partners’ new ebook and here are a few...

31 October, 2014

Who ever said traditional media has to be traditional?

http://www.mediapost.com/publications/article/220029/american-idol-triumphant-fox-has-found-a-way-to.html?edition=70157 Fox innovates again with a new ad format to drive engagement and ad awareness with their new format. It will be interesting to see how...

30 October, 2014

Brand ROI & the 5 Dimensions of the Future of Metrics

Marketing & Driving Brand ROI I read this article and this topic has been rattling around in my mind now for quite some time. We look at...

28 October, 2014

Three Phases of a Successful Product Launch (3/3)

The Love-it-or-leave-it Phase is the most painful. As we know most product launches fail. In my last blog we spoke about how to make the...

24 October, 2014

The Three Phases of a Successful Product Launch (2/3)

In my last blog we talked about the brain phase of product launch. In this phase we work to optimize the plans for best media...

23 October, 2014

The Three Phases of a Successful Product Launch (1/3)

We’ve helped companies around the world to launch new products and found that there are three phases to it. Just to be clear, when we...

21 October, 2014

Fight or Embrace Showrooming? (3/3)

“We have met the enemy and it is us" -The Pogo Papers Possible solutions for showrooming and how we can measure it: Offering free Wi-Fi in the...

17 October, 2014

Fight or Embrace Showrooming? (2/3)

“You have to know the bug to defeat the bug” paraphrased from Starship Troopers. Showrooming doesn’t take place in all cases. There are a handful of...

16 October, 2014

Fight or Embrace Showrooming? (1/3)

Showrooming is now the mainstream. Should we fight it, ignore it or embrace it? Let's define showrooming as viewing & shopping for a product in brick...

14 October, 2014

The average is the new bottom

I saw this phrase (The average is the new bottom) in a post and thought it was incredibly meaningful. It reminded me of the Monster...

09 October, 2014

The ups and downs of Google Consumer Surveys (GCS)

Google Consumer Surveys (GCS) claims that you can run a survey for 10cents per complete. This is only partially true. 10cents is the cost for...

07 October, 2014

Possible to plan media success?

Predicting the value of social will be a big help when developing successful media plans (http://www.warc.com/LatestNews/News/Earned_media_can_be_planned.news?ID=32567). In the end it's not about engagement, it's...

02 October, 2014

Wanamaker’s Marketing Effectiveness is as Relevant today as Yesterday

Marketing Effectiveness was an area pioneered by John Wanamaker. Just what do we remember about this marketing innovator and genius? He was a...

26 September, 2014

Multi-screening, the modern marketer and the new purchase sequence

I don’t know about you, but I am a multi-screener. So is my wife. We are usually, working on our laptops, getting a call or...