How can marketers ensure that their marketing analytics projects are successful? I believe there are four phases of a successful marketing analytics project: Define the scope...
According to a study from Allocadia, a marketing agency in Vancouver, Canada, 47% of marketing leaders in North America struggle to calculate return on marketing...
I recently asked my LinkedIn network what skills are most important for data-driven marketers to have today. I gave them four options: Excel skills Analytic methods ...
As society moves into a post-Covid era, marketers need to adjust their strategic and tactical planning and execution methods. Covid accelerated the shift to digital...
Over the past year, consumers and employees have challenged organizations to drive diversity, equity, and inclusion (DEI) in the workplace and the community. Marketers have...
How do you determine your marketing effectiveness? You must measure your marketing and pick the right methodology to measure it based on the available data...