25 Aug The Top Skills Data-Driven Marketers Need Today
I recently asked my LinkedIn network what skills are most important for data-driven marketers to have today.
I gave them four options:
- Excel skills
- Analytic methods
- Data validation techniques
We had an interesting discussion about the technical skills and soft skills that marketers need to succeed.
After some reflection, I think the importance of a particular skill depends on a marketer’s experience level.
Watch the 2-minute video for my explanation!