The Top Skills Data-Driven Marketers Need Today

The Top Skills Data-Driven Marketers Need Today

I recently asked my LinkedIn network what skills are most important for data-driven marketers to have today.

I gave them four options:

  • Excel skills
  • Analytic methods
  • Data validation techniques
  • Other/comment

We had an interesting discussion about the technical skills and soft skills that marketers need to succeed.

After some reflection,  I think the importance of a particular skill depends on a marketer’s experience level.

Watch the 2-minute video for my explanation! 

 

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