Books

Available Soon

on Amazon

COMING SEPT 2021

Marketing Machine

with COVID-19 supplement

Discover how the Covid-19 pandemic has changed the marketing landscape and learn how a deep understanding of post-Covid dynamics of consumer purchase behavior will affect your go-to-market strategies. A must-read for marketers in 2021!

Marketing Calculator

“Half of my advertising is wasted; I just don’t know which half” – John Wanamaker. With the proper data and analytics, marketers can finally identify what works and what doesn’t. In this book, you’ll learn how to measure your marketing efforts, improve your performance, and communicate success back to the C-Suite in an easy-to-understand way.

Marketing Machine

Marketing professionals need to have the answer when the CEO asks, “Why should I invest in marketing when I can hire more salespeople?” With Return on Marketing Investment, Powell has developed the needed tools and methodologies to close the gap between marketing programs and sales results.

ROI of Social Media

Learn how to design, develop, and implement a blended traditional and social media marketing program, and discover how to monitor, measure, and connect your marketing efforts to your bottom line. This book is the result of conversations with some of the top brands and the best marketers in the world, as well as developers of some of the premier social monitoring tools.

About the Authors

Guy Powell

Founder / Managing Partner

For nearly two decades, Guy has helped marketers around the globe drive strategic advantage through a clear focus on the customer, supported by best-in-class analytics. He has trained thousands of marketers in a wide variety of industries, including Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG), high-tech, financial services, telecom, and airlines. His work helps marketers make better decisions to deliver more revenue, profit, and market share. Guy has authored several books, including 

  • Marketing Machine: The Secret History of the Future of Marketing (ROI)
  • Marketing Calculator: Measuring and Managing Return on Marketing Investment and co-authored
  • ROI of Social Media:  How to Improve the Return on Your Social Marketing Investment
  • ROMI: Return on Marketing Investment

Guy also serves on the Board of Directors (VP Sponsorship and Mentor) for the American Marketing Association, Atlanta Chapter and guest lectures at Emory University and the University of North Carolina at Charlotte. He holds an MBA in International Business from the University of Chicago’s Booth School of Business as well as a Bachelor’s of Science in Electrical Engineering from Lehigh University. He especially enjoys mentoring young marketers to help them improve their careers

Steven Groves

Partner

Steven Groves is a serial entrepreneur, digital marketing specialist, and sought-after speaker. His experience includes channel development and marketing assessments for high-tech innovations including wearable technology, augmented reality, and virtual reality. He helps clients around the world in industries including manufacturing, retail, high-tech, and ecommerce. Steven co-authored ROI of Social Media:  How to Improve the Return on Your Social Marketing Investment and served as the Technical Editor for Social Media Metrics Secrets. Steven is the Founder and Community Organizer for 1Million Cups Charlotte, a free weekly entrepreneurial networking and pitching event. He also works with the National Center for Economic Gardening on the National Strategic Resources team, helping second-stage entrepreneurs optimize their digital marketing efforts. He serves on the Organizing Committee of i2i Foundation, developing entrepreneurial opportunities for disadvantaged populations, initially for women who have been previously incarcerated. Steven holds a Bachelor’s of Science in Business and Technology from Arizona State University.

Jerry Dimos

Jerry Dimos serves as Amazon Web Services Partner Manager, responsible for the Accenture AWS Business Group. He has previously held senior-level roles with C2FO, KPMG, and Litmus Group. With more than 15 years of management consulting experience centered on strategy, growth and performance improvement programs for Fortune 500 companies, he has delivered successful projects across Asia Pacific. Jerry has played major roles in improving the performance of complex global organizations, delivering strategic and operational improvements within the banking, insurance, energy, and consumer products sectors. Jerry has an MBA from the Chicago Booth Graduate School of Business, a Master’s from the School of Engineering at the University of Sydney, and a Postgraduate Degree in Information Technology from the University of Technology, Sydney. Jerry is a Chartered Management Accountant as well as a Certified Management Consultant and has been a contributor to many industry standards.

Testimonials