ProRelevant was founded in 2002 in Atlanta, Georgia by current President Guy Powell. The company was born out of the developing marketing analytics market, when a statistical model was the only method available to analyze marketing success.
Our team helped bring to market one of the first uses of artificial intelligence through our proprietary MarketSim™ technology.
ProRelevant worked with leading marketers around the world to model how consumers make purchase decisions in a comprehensive way. Our analyses take into account consumers’ short-term response to media, pricing and distribution, as well as the long-term emotional impact of brand health (awareness and purchase intent) and brand imagery (brand relevance).
ProRelevant’s method of developing a completely competitive model led to deep insights on how to trade off the impact of short-term and long-term media, how to optimize the launch of a new brand or product, and how to respond to competitive initiatives.
Since its founding, the company has become a leader in applying machine learning and artificial intelligence (AI) to critical business problems. More importantly, ProRelevant has helped make the analytics function a core element of marketing operations.
Read more about this in the book Marketing Machine, which describes how marketing can be transformed into a predictable, reliable, and accountable generator of sales to help the company meet and exceed corporate sales and profit targets with high certainty and low risk.