Guy Powell on The Best Kept Secret Podcast

Guy Powell on The Best Kept Secret Podcast

I sat down with Jay Kingley, the President of Centricity Network, on the company’s Best Kept Secret podcast.  We discuss the art of measuring marketing effectiveness.

During our chat I address:

  • Why even big brands measure marketing effectiveness incorrectly
  • The challenge of data-driven marketing
  • How to measure marketing effectiveness
  • Matching analytic methods with timely data
  • The ROI of marketing ROI
  • How the CMO drives revenue with data and analytics
  • Why I started ProRelevant Marketing Solutions

I’m giving a special offer to podcast listeners.  Listen to the episode now to find out what it is!

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