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I sat down with Jay Kingley, the President of Centricity Network, on the company's Best Kept Secret podcast.  We discuss the art of measuring marketing effectiveness. During our chat I address: Why even big brands measure marketing effectiveness incorrectly The challenge of data-driven marketing How to...

28 December, 2021 /

I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast.  The episode's title is Measuring Success with Guy Powell  Our discussion highlights include (start minute in recording): The goal of my upcoming book...

05 October, 2021 /