Marketing and communications are changing faster than ever. AI is becoming part of everyday business strategies. However, successful marketing is not only about technology. It is about people, trust, and storytelling. In this episode of The Backstory on Marketing and AI, we explore how organizations...
Retail is changing rapidly as shoppers move between physical stores, websites, search engines, and social platforms. AI is creating new opportunities across this entire journey. This episode explores how AI and Marketing can help retailers become more relevant and useful. The discussion focuses on digital...
Healthcare marketing is entering a major period of change. AI is influencing search, patient engagement, content creation, and marketing operations. This episode explores how AI and Marketing are changing the way healthcare organizations connect with consumers. The conversation focuses on practical applications rather than AI...