April 2022

  • All
  • Artificial Intelligence
  • Branding
  • CMO Tips
  • Holidays
  • Marketing Analytics
  • Marketing Measurement
  • Marketing Models
  • Marketing Operations
  • Marketing ROI
  • Marketing Vlogs
  • Multicultural Marketing
  • News
  • Podcast Recaps
  • Uncategorized

Nielsen published its Global Annual Marketing Report earlier this month.  According to the report, only 54% of marketers from companies across the globe believe they can measure ROI down the entire sales funnel.  Marketers are confident that they can determine the ROI for segments of...