Artificial intelligence can accelerate public relations, but it cannot manufacture genuine relationships. That distinction matters for every founder seeking meaningful visibility. In this conversation, Jaclyn Zukerman Delory explains why vulnerable stories create stronger connections than generic promotion. Audiences often connect personally before they evaluate a...
AI is changing how people discover brands, compare options, and make purchasing decisions. Traditional search once displayed ten blue links. AI systems now create a shorter list of recommended answers. That change raises an important question. How can marketers ensure their brands appear accurately in...
Can AI and Marketing create stronger customer connections without losing the human element? The answer depends on how organizations use data, technology, and behavioral insight. Artificial intelligence can process information faster than traditional research methods. It can identify patterns across customer interactions, sales activity, digital...
The 2026 FIFA World Cup wrapped up on July 19, and while the tournament itself delivered plenty of drama, the ad breaks around it turned into their own kind of competition. TV measurement firm EDO ranked every ad that aired during the tournament using its...
I'm thrilled to share some news that means a great deal to us: The Backstory on Marketing and AI has been ranked #4 on Feedspot's list of the 17 Best AI in Marketing Podcasts to Listen to in 2026. To land in the top five of...
Artificial intelligence is rapidly changing the way organizations approach growth marketing. While many marketers focus on AI-generated content, the greatest opportunity lies in using AI to improve decision-making, experimentation, and optimization. In this episode of Backstory on Marketing and AI, we discuss why experimentation has become...