October 2021

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Artificial intelligence is not artificially intelligent. Is there artificial intelligence in artificial intelligence?  Unfortunately, there isn't.  Artificial intelligence is just a computer taking data and using its programming to analyze it.  We can't present a computer with a data set and have it give a result...

I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast.  The episode's title is Measuring Success with Guy Powell  Our discussion highlights include (start minute in recording): The goal of my upcoming book...