June 2021

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Over the past year, consumers and employees have challenged organizations to drive diversity, equity, and inclusion (DEI) in the workplace and the community. Marketers have repositioned their brands as advocates of these initiatives. But how do they know if they are achieving this goal in...

How do you determine your marketing effectiveness? You must measure your marketing and pick the right methodology to measure it based on the available data and the business question. There are four primary modeling types: 1) Attribution Modeling Attribution modeling is a great measurement model for all...