January 2022

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My Backstory on Marketing Podcast is live!  Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural episode, I interview Jamie Turner.  Jamie talks about his latest book,  An Audience of One Drive Superior Results by Making...

As marketing becomes more data-driven, marketers must be aware of the common data fallacies that hinder decision-making and prevent data from positively impacting marketing operations.  Here are the top three fallacies to address today. Fallacy 1: Only Use Online Data for Analytic Processes We all know that...