27 Jan Backstory on Marketing Episode 1: Jamie Turner
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics.
In the inaugural episode, I interview Jamie Turner. Jamie talks about his latest book, An Audience of One Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing. He explains why using one-to-one marketing methods and first-party data drives return on marketing investment.
Click here to access the episode and its show notes
If you want to watch a video of my interview, click the image below.
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