marketing effectiveness Tag

  • All
  • Artificial Intelligence
  • Branding
  • CMO Tips
  • Holidays
  • Marketing Analytics
  • Marketing Measurement
  • Marketing Models
  • Marketing Operations
  • Marketing ROI
  • Marketing Vlogs
  • Multicultural Marketing
  • News
  • Podcast
  • Uncategorized

I sat down with Jay Kingley, the President of Centricity Network, on the company's Best Kept Secret podcast.  We discuss the art of measuring marketing effectiveness. During our chat I address: Why even big brands measure marketing effectiveness incorrectly The challenge of data-driven marketing How to...

A recent Forbes article highlights the value of multicultural marketing campaigns -- they have a higher ROI than their non-diverse counterparts -- as much as forty percent higher according to a study from Nielson! Yet, many CEOs and CMOs gravitate towards non-diverse campaigns.  Even worse, they...