In today's swiftly evolving marketing landscape, where consumers confront a deluge of information and diverse choices, storytelling has become a formidable strategy for brands to rise above the noise and establish profound audience connections. Compelling storytelling transcends typical marketing messages; it involves crafting narratives that...
In the dynamic and competitive business world, devising and implementing effective marketing strategies is paramount for achieving growth and staying ahead of the curve. However, the real challenge lies in evaluating the success of these strategies with precision and objectivity. This is where Key Performance...
What is the Intersection between Generative AI and Analytic AI? In artificial intelligence (AI), two distinct dimensions have emerged as significant driving forces in content creation: Generative AI and Analytic AI. While serving different purposes, these innovative techniques converge at a critical intersection, offering new opportunities...
How can small businesses increase their visibility using AI? In today’s fast-paced digital landscape, small businesses face numerous challenges in standing out from the crowd and gaining visibility. However, with the advent of artificial intelligence (AI), powerful tools are now available to help small businesses increase...
Yankees star Aaron Judge hit his 62nd home run of the 2022 MLB season last night, setting the single-season record for the American League and surpassing former Yankees player Roger Maris’ record of 61. Prior to the Yankees game against the Rangers, where Judge achieved...
I sat down with Jay Kingley, the President of Centricity Network, on the company's Best Kept Secret podcast. We discuss the art of measuring marketing effectiveness. During our chat I address: Why even big brands measure marketing effectiveness incorrectly The challenge of data-driven marketing How to...
A recent Forbes article highlights the value of multicultural marketing campaigns -- they have a higher ROI than their non-diverse counterparts -- as much as forty percent higher according to a study from Nielson! Yet, many CEOs and CMOs gravitate towards non-diverse campaigns. Even worse, they...
