Marketing Machine Blog

  • All
  • Agent Based Modeling (ABM) for Marketing
  • Big Data Big Analytics
  • Brand Product Launch
  • Brand ROI
  • CPG
  • FMCG
  • Marketing Mix Modeling (MMM) & Analytics
  • Marketing ROI
  • Marketing Strategy
  • Media Planning
  • Media Strategy
  • Messaging Mechanics
  • News & Press
  • Preznc
  • ProRelevent Biz Dev
  • ProTools
  • ROI of Social Media
  • Shopper Marketing
  • Uncategorized

What is Marketing ROI for Digital Online marketing, we define as digital, social, search and email marketing combined.  Each of these have complex subsets of media...

In an ideal world when we pay for an impression we expect it to get delivered.  Unfortunately, with just about every media channel not all...

On the consumer side, making the life of advertisers more difficult are those consumers that delete or don’t allow cookies.  Cookies are critical to executing...

Ad blocking has been popular in Europe now for quite some time.  Internet users are generally more skeptical and less trusting than elsewhere and they...

Nothing worse than getting taken for a ride.  Digital marketing was supposed to be the great panacea but the headwinds of ad fraud, ad blocking...

1. There is only one formula for Marketing ROI There are many articles written about the Marketing ROI formula. There’s this formula and that formula. Unfortunately,...

Ad Fraud: The Enemy of Analytics! Analytics depends on good data. Bad data in often means bad data out. For analysts we typically depend on a...

The Battle of Digital Media Digital marketers have been waging a war across a number of fronts. There’s ad fraud, there’s ad blockers and there’s viewability....

Join us on September 2nd, when Donna Peeples and I discuss the importance of the right metrics to measure and improve marketing effectiveness. Of course marketing...

I get to work with a lot of SMB’s (Small-to-medium Businesses).  For me, these are companies that meet the criteria of – 10-99 employees $1MM – 50MM...

Advertising Effectiveness of commercials [caption id="attachment_10123" align="alignright" width="274"] Which network has the best viewership?[/caption] TV has been and still is the largest media spend by marketers, but...

Touchpoints All touchpoints must be tracked and measured.  This article from MarketingProfs and many more are very prescient about measuring the impact of all touchpoints.  But we...