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Recently, I was speaker on Social Media Marketing Strategy and ROI in Shanghai and this was a hot topic.  That is, what is the true...

Trends in marketing agency growth is more than adding a digital, social presence. See how MarketSim can support growth and new revenue creation for...

Make your marketing strategy more successful; apply the industries leading tool for the marketing strategist - MarketSim...

Long live digital advertising.  Just like TV advertising, digital advertising will probably never die.  It’s effectiveness will start to decrease, but, as long as there...

It's a chicken and egg situation. So who's to blame? The Chinese chicken processor or the global fast food? Chinese lose faith in Western fast-food The cost...

With the World Cup now upon us, I thought I would ask how implementing Marketing ROI is like coaching youth soccer (football for all those...

With F8 here, we’re now seeing the force that was Facebook mature and support its enormous capabilities and power.  In a quip from Zuckerberg, its...

I thought I would send this along.  It is a fascinating review of multi-screening, between TV, Laptop, SmartPhone or Tablet. This is a great piece of...