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62 Marketing Effectiveness Terms in Honor of Aaron Judge’s 62 Homers

Yankees star Aaron Judge hit his 62nd home run of the 2022 MLB season last night, setting the single-season record for the American League and...

05 October, 2022 / 0 Comments

FOMO in the Metaverse

What the Heck is the Metaverse? According to Vice, the Metaverse feels a lot like discussing the internet in the 70s and 80s. No one knew...

27 September, 2022 / 0 Comments

Use Data Analytics to Improve Your Golf Game

On June 19th, Matt Fitzpatrick, a 27-year-old pro golfer, experienced a major career victory when he triumphed at the 2022 U.S. Open Championship. Although this...

14 September, 2022 / 0 Comments

Use These Metrics For Your Employer Branding Strategy

“The Great Resignation,” a term coined to describe the current labor market shortage and record-breaking employee transition rates, is posing challenges to business executives and...

25 July, 2022 / 0 Comments

Three Keys to Full-Funnel ROI Measurement

Nielsen published its Global Annual Marketing Report earlier this month. According to the report, only 54% of marketers from companies across the globe believe they...

21 April, 2022 / 0 Comments

5 Winning Super Bowl Commercials 2022

Congrats to the Rams on becoming Super Bowl champions! But marketers pay just as close attention to the entertaining commercials as we were to the...

15 February, 2022 / 0 Comments

Backstory on Marketing Episode 1: Jamie Turner

My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural...

27 January, 2022 / 0 Comments

Three Data Fallacies in Marketing Analytics

As marketing becomes more data-driven, marketers must be aware of the common data fallacies that hinder decision-making and prevent data from positively impacting marketing operations. ...

04 January, 2022 / 0 Comments

Guy Powell on The Best Kept Secret Podcast

I sat down with Jay Kingley, the President of Centricity Network, on the company's Best Kept Secret podcast. We discuss the art of measuring marketing...

28 December, 2021 / 0 Comments

Overcome These Multi-Touch Attribution (MTA) Obstacles

MMA Global released its annual multi-touch attribution survey earlier this month. They found three major obstacles marketers encounter when implementing multi-touch attribution (MTA) models. 1) MTA...

13 December, 2021 / 0 Comments

The 3 Marketing Challenges You Need to Fix Today

Adverity's Marketing Analytics State of Play report identifies the top three challenges for marketers and data analysts in the US, UK, and Germany. The company...

30 November, 2021 / 0 Comments

Multicultural Marketing Campaigns Raise Marketing ROI

A recent Forbes article highlights the value of multicultural marketing campaigns -- they have a higher ROI than their non-diverse counterparts -- as much as...

22 November, 2021 / 0 Comments

Cleveland Indians Trademark Troubles: Even Data-Driven Branding Needs a Trademark!

In July of this year, the Cleveland Indians announced it was changing its name to the Cleveland Guardians. The team supported this change with data,...

16 November, 2021 / 0 Comments

Stop Thinking of Digital Marketing as Conversion-Centric

Marketers have created a false dichotomy between digital and traditional marketing. Many marketers think of digital marketing methods as conversion-centric, and traditional marketing methods as brand-centric. But...

09 November, 2021 / 0 Comments

Facebook Inc. Becomes Meta: Too Big to Fail

On Thursday, Facebook Inc. became Meta (the Facebook app will keep its name). The company is centering itself around what it calls the "metaverse." This...

02 November, 2021 / 0 Comments

Artificial Intelligence is not Artificially Intelligent

Artificial intelligence is not artificially intelligent. Is there artificial intelligence in artificial intelligence? Unfortunately, there isn't. Artificial intelligence is just a computer taking data and using...

19 October, 2021 / 0 Comments

Guy Powell on The Climb Podcast: Measuring Success

I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast. The episode's...

05 October, 2021 / 0 Comments

Choosing Between Performance and Brand Marketing

A common conflict our clients' experience is choosing where to prioritize marketing investment when choosing between brand and performance marketing. An article from LinkedIn recently...

28 September, 2021 / 0 Comments

Why A Quarterly Planning Cycle Increases CMO Tenure

According to research from the consulting firm, Spencer Stuart, the median CMO tenure fell to an all-time low in 2020 -- just over 25 months! If...

14 September, 2021 / 0 Comments

4 Phases of a Successful Marketing Analytics Project

How can marketers ensure that their marketing analytics projects are successful? I believe there are four phases of a successful marketing analytics project: Define the scope...

13 September, 2021 / 0 Comments

Marketers are Struggling to Calculate ROMI

According to a study from Allocadia, a marketing agency in Vancouver, Canada, 47% of marketing leaders in North America struggle to calculate return on marketing...

09 September, 2021 / 0 Comments

The Top Skills Data-Driven Marketers Need Today

I recently asked my LinkedIn network what skills are most important for data-driven marketers to have today. I gave them four options: Excel skills Analytic methods ...

25 August, 2021 / 0 Comments

How to Build a Post-Covid Marketing Machine

As society moves into a post-Covid era, marketers need to adjust their strategic and tactical planning and execution methods. Covid accelerated the shift to digital...

17 August, 2021 / 0 Comments

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