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Among the lingo of marketers is the word “funnel.” This term was coined to describe the purchase process of consumers.   The customer goes through the...

https://prorelevant.com/marketing-machine-market-present-future/ Random measurements don’t make sense in any arena—especially in the world of marketing. Marketers must learn to discern what data is pertinent to their goals....

[et_pb_section bb_built="1" fullwidth="off" specialty="on"][et_pb_column type="3_4" specialty_columns="3"][et_pb_row_inner admin_label="Row" _builder_version="3.0.106" custom_padding="5px|5px|5px|5px" border_radii="on|5px|5px|5px|5px" box_shadow_style="preset1"][et_pb_column_inner type="4_4" saved_specialty_column_type="3_4"][et_pb_text admin_label="Post Intro" _builder_version="3.0.106" background_layout="light"] The Marketing Analytics Data Science (MADS) conference is in...

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.106" background_layout="light"] Marketing professionals must drive change. It’s a great time to be in the business of marketing, advertising, advertising technology and marketing...

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.106" background_layout="light"] Like all businesses, financial institutions find it difficult to measure their marketing efforts. Nevertheless, proving the return on investment (ROI) is...

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.105" background_layout="light"] Marketers: Don’t forget an entire audience in your messaging. We think of only individuals as consumers. But businesses are consumers, too. Customers...

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.101" background_layout="light"] For the past three Super Bowls, I have highlighted Avocados From Mexico as one of my favorite commercials. I felt that...

Data is being produced at an exponential rate. How can companies identify and collect meaningful data? How can they use this data to boost revenue and...

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.99" background_layout="light"] Get the Data - There's a lot! Marketing analysis can generate reams of complex data. Everything can be measured, but it’s how...

[caption id="" align="alignright" width="403"] Crystal Ball 2 by Trish2 - http://trish2.deviantart.com/[/caption] Predictions for the next lap around the sun abound this time of year. 2016 was...

[caption id="attachment_11612" align="alignright" width="300"] Social Media ROI[/caption] I get the question of calculating Social Media Marketing ROI quite often and I’ve written about many of them on...

Lenny Murphy (@lennyism) and Greenbook put on another great conference this year.  It was one of the busiest conferences with tons of presentations from cutting...

ROI in Market Research is the next big challenge for market researchers. We're making some great progress. Find out more on the ROI of Market...

My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need...

Market Research is often challenged to prove its worth.  This is even more so the case whenever there are dynamics in the marketplace. For Market...