AI is changing how people discover brands, compare options, and make purchasing decisions. Traditional search once displayed ten blue links. AI systems now create a shorter list of recommended answers. That change raises an important question. How can marketers ensure their brands appear accurately in...
Can AI and Marketing create stronger customer connections without losing the human element? The answer depends on how organizations use data, technology, and behavioral insight. Artificial intelligence can process information faster than traditional research methods. It can identify patterns across customer interactions, sales activity, digital...
The 2026 FIFA World Cup wrapped up on July 19, and while the tournament itself delivered plenty of drama, the ad breaks around it turned into their own kind of competition. TV measurement firm EDO ranked every ad that aired during the tournament using its...
I'm thrilled to share some news that means a great deal to us: The Backstory on Marketing and AI has been ranked #4 on Feedspot's list of the 17 Best AI in Marketing Podcasts to Listen to in 2026. To land in the top five of...
Artificial intelligence is rapidly changing the way organizations approach growth marketing. While many marketers focus on AI-generated content, the greatest opportunity lies in using AI to improve decision-making, experimentation, and optimization. In this episode of Backstory on Marketing and AI, we discuss why experimentation has become...
Artificial intelligence has become one of the most powerful technologies available to marketers. Yet many AI initiatives fail before they ever produce meaningful business results. The problem rarely lies with the technology itself. Instead, businesses often begin automating processes before they establish a clear marketing...
Artificial intelligence is changing the future of search. Businesses can no longer rely solely on traditional SEO tactics to remain visible online. AI and Marketing are becoming closely connected, and companies must understand how AI-driven search systems evaluate trust, authority, and expertise. In this episode of...
AI and Marketing are transforming how PR professionals connect with journalists. Platforms like HARO and Connectively aggregate media opportunities efficiently. AI-enabled Market Research helps identify the most relevant opportunities, saving time and improving visibility. However, 100% AI-generated pitches may hurt authenticity. Human input ensures the message...
Artificial intelligence is rapidly changing how marketers analyze campaigns, improve creative performance, and make strategic decisions. AI and Marketing are becoming deeply connected as businesses look for faster ways to uncover insights and improve results. One of the biggest advantages today is the rise of...
AI and Marketing are changing how brands connect with consumers online. Modern marketers rely on AI enabled Market Research to improve targeting and customer engagement. However, privacy concerns continue to grow. This episode of Backstory on Marketing and AI explores the future of digital advertising...