AI is changing how companies understand customers, measure campaigns, and improve marketing performance. Modern marketers have access to more data than ever before. The challenge is turning that data into useful decisions. This conversation explores how AI and Marketing can work together to create measurable...
Marketing and communications are changing faster than ever. AI is becoming part of everyday business strategies. However, successful marketing is not only about technology. It is about people, trust, and storytelling. In this episode of The Backstory on Marketing and AI, we explore how organizations...
Retail is changing rapidly as shoppers move between physical stores, websites, search engines, and social platforms. AI is creating new opportunities across this entire journey. This episode explores how AI and Marketing can help retailers become more relevant and useful. The discussion focuses on digital...
Healthcare marketing is entering a major period of change. AI is influencing search, patient engagement, content creation, and marketing operations. This episode explores how AI and Marketing are changing the way healthcare organizations connect with consumers. The conversation focuses on practical applications rather than AI...
Marketing is moving beyond traditional advertising. AI is creating new ways for brands to build direct relationships with audiences. This episode explores how AI and Marketing are changing customer engagement through AI-powered character agents. These systems allow brands, entertainment companies, sports organizations, and gaming companies...
AI is changing the way businesses communicate with customers. However, the biggest opportunity is not simply automation. It is creating personalized experiences at scale. This episode explores how AI and Marketing are transforming customer engagement, especially in financial services. Companies have large amounts of customer...
AI promises speed, efficiency, and more output. However, more activity does not automatically create better marketing or stronger leadership. This episode explores how AI and Marketing can support smarter prioritization instead of simply increasing workloads. The central idea is straightforward. Leaders should begin with the...
This episode explores how AI and Marketing can analyze massive direct mail datasets and predict stronger campaign outcomes. DirectMail2.0 has data from thousands of campaigns and billions of mailed pieces. That scale creates opportunities humans could never evaluate manually. AI can compare campaign variables across...
Artificial intelligence is changing how marketers manage paid search, but successful advertising still depends on strong strategy and accurate data. In this episode of The Backstory on Marketing and AI, the discussion explores how AI and Marketing are reshaping Google Ads, search intent, landing pages,...
Artificial intelligence is changing agency operations faster than many leaders expected. The greatest challenge is redesigning work without losing human value. Eleanor Kubacki explains how EFK Group approached this transformation after three decades in marketing. Going all in required leadership alignment, ethical reflection, new partnerships,...