This episode explores how AI and Marketing can analyze massive direct mail datasets and predict stronger campaign outcomes. DirectMail2.0 has data from thousands of campaigns and billions of mailed pieces. That scale creates opportunities humans could never evaluate manually. AI can compare campaign variables across...
Artificial intelligence is changing how marketers manage paid search, but successful advertising still depends on strong strategy and accurate data. In this episode of The Backstory on Marketing and AI, the discussion explores how AI and Marketing are reshaping Google Ads, search intent, landing pages,...
Artificial intelligence is changing agency operations faster than many leaders expected. The greatest challenge is redesigning work without losing human value. Eleanor Kubacki explains how EFK Group approached this transformation after three decades in marketing. Going all in required leadership alignment, ethical reflection, new partnerships,...
Artificial intelligence can accelerate public relations, but it cannot manufacture genuine relationships. That distinction matters for every founder seeking meaningful visibility. In this conversation, Jaclyn Zukerman Delory explains why vulnerable stories create stronger connections than generic promotion. Audiences often connect personally before they evaluate a...
AI is changing how people discover brands, compare options, and make purchasing decisions. Traditional search once displayed ten blue links. AI systems now create a shorter list of recommended answers. That change raises an important question. How can marketers ensure their brands appear accurately in...
Can AI and Marketing create stronger customer connections without losing the human element? The answer depends on how organizations use data, technology, and behavioral insight. Artificial intelligence can process information faster than traditional research methods. It can identify patterns across customer interactions, sales activity, digital...
The 2026 FIFA World Cup wrapped up on July 19, and while the tournament itself delivered plenty of drama, the ad breaks around it turned into their own kind of competition. TV measurement firm EDO ranked every ad that aired during the tournament using its...
I'm thrilled to share some news that means a great deal to us: The Backstory on Marketing and AI has been ranked #4 on Feedspot's list of the 17 Best AI in Marketing Podcasts to Listen to in 2026. To land in the top five of...
Artificial intelligence is rapidly changing the way organizations approach growth marketing. While many marketers focus on AI-generated content, the greatest opportunity lies in using AI to improve decision-making, experimentation, and optimization. In this episode of Backstory on Marketing and AI, we discuss why experimentation has become...
Artificial intelligence has become one of the most powerful technologies available to marketers. Yet many AI initiatives fail before they ever produce meaningful business results. The problem rarely lies with the technology itself. Instead, businesses often begin automating processes before they establish a clear marketing...