Today, we are diving into backstories in marketing by revisiting past episodes. This week, we are reviewing the episode with Andy Buyting, who has left an indelible mark on the marketing landscape. Andy's journey is filled with curiosity, creativity, and a deep understanding of the...
France will be taking on Argentina this Sunday in the 2022 FIFA World Cup final. If Argentina wins, AI was correct. Artificial Intelligence (AI) ran 100,000 simulations and predicted the teams most likely to win the World Cup. According to IFL Science, The Alan Turing Institute’s...
The speculation and anxiety surrounding the potential recession is in full swing. According to TIME, 501 non-profit business membership and research group organization The Conference Board published a survey in October of this year. It revealed that 98% of CEOs were preparing for a U.S....
Abounding in parties, candy, scary movies, and tradition, Halloween is a holiday beloved by children and adults alike. Sugar in great quantities is consumed. Scary movies are watched with enthusiasm. “Spooky Season” is an exciting and joyous time of year for many people, and Halloween...
On June 19th, Matt Fitzpatrick, a 27-year-old pro golfer, experienced a major career victory when he triumphed at the 2022 U.S. Open Championship. Although this is the first major victory of his career, Fitzpatrick is no stranger to winning. He has won professional golf tournaments...
Adverity's Marketing Analytics State of Play report identifies the top three challenges for marketers and data analysts in the US, UK, and Germany. The company surveyed 964 marketers in total. Here is a summary of their findings and what marketers and data analysts can do...
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