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I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast.  The episode's title is Measuring Success with Guy Powell  Our discussion highlights include (start minute in recording): The goal of my upcoming book...

As society moves into a post-Covid era, marketers need to adjust their strategic and tactical planning and execution methods.  Covid accelerated the shift to digital media channels and the adoption of sophisticated e-commerce platforms.  Now, consumers don't just expect free 2-day shipping. They expect same-day...