How Can Financial Struggles Drive Leadership Restructuring? In response to financial challenges, several Fortune 500 companies, including United Parcel Service (UPS), Etsy, and Walgreens, have recently made strategic decisions to eliminate Chief Marketing Officer (CMO) positions. These moves come amidst declining revenues, management shake-ups, and an...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics, marketing operations and branding. I interview Douwe Bergsma. Douwe talks about the excitement around the concept of digital transformation, but what does this really...
The speculation and anxiety surrounding the potential recession is in full swing. According to TIME, 501 non-profit business membership and research group organization The Conference Board published a survey in October of this year. It revealed that 98% of CEOs were preparing for a U.S....
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural episode, I interview Jamie Turner. Jamie talks about his latest book, An Audience of One Drive Superior Results by Making...
I sat down with Jay Kingley, the President of Centricity Network, on the company's Best Kept Secret podcast. We discuss the art of measuring marketing effectiveness. During our chat I address: Why even big brands measure marketing effectiveness incorrectly The challenge of data-driven marketing How to...
I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast. The episode's title is Measuring Success with Guy Powell Our discussion highlights include (start minute in recording): The goal of my upcoming book...
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