AI is transforming marketing in ways we couldn’t have imagined just a few years ago. Businesses are now shifting from guesswork to data-driven clarity with AI enabled Market Research. This shift helps startups, scaleups, and challenger brands accelerate growth while minimizing risk. Ground Control Research, creator...
In today’s rapidly evolving digital landscape, AI is playing a pivotal role in content creation and marketing. One of the biggest challenges for marketers is ensuring the integrity of content, especially when it's AI-generated. Tools like Originality.ai have emerged as game-changers for digital marketers and...
AI and Marketing are transforming how businesses engage with customers. Customer Experience (CX) is no longer optional. It defines success across industries, from retail to finance to healthcare. Personalization at scale is now expected. Customers want relevant offers at the right time and on the right...
[caption id="attachment_21975" align="alignright" width="281"] Andy Cwik explains how Hubub uses AI to support marketing and sales[/caption] Startups today are turning to AI to solve one of their toughest challenges: client engagement at scale. Hubub, a digital concierge platform, is doing just that—leveraging AI to handle client...
[caption id="attachment_21969" align="alignright" width="258"] Robin Emiliani discusses AI-powered marketing and sales strategy[/caption] AI is no longer a future trend—it’s today's marketing engine. Forward-thinking agencies are already integrating AI into growth marketing strategies to improve targeting, content, and results. AI-enabled market research helps marketers go beyond assumptions. It...
The results are in from our latest AI Skills Assessment survey—and marketers are clearly stepping into the AI era. In this second post in our survey series, we highlight how marketers are integrating AI into real-world practice: Segmentation takes the lead: 88% of marketers use AI...
[caption id="attachment_21959" align="alignright" width="285"] Interview with Casey Cheshire on human connection and AI in marketing[/caption] In the evolving world of AI and marketing, one principle remains true: people trust people. This episode from The Backstory on Marketing and AI reveals why that matters more than ever. Disconnected...
In today's marketing landscape, AI is rewriting the rules—especially when it comes to influencer marketing. Brands are no longer guessing who to work with or struggling to manage costly gifting campaigns. Instead, they're turning to AI-powered tools that uncover influencers hiding in plain sight: within...
[caption id="attachment_21927" align="alignright" width="241"] Boobesh Ramadurai, LatentView Analytics[/caption] In today's fast-moving digital landscape, AI isn't just a tool—it's a strategic imperative. In a recent episode of The Backstory on Marketing and AI, we sat down with Boobesh Ramadurai from LatentView to discuss how enterprise marketers can...
[caption id="attachment_21924" align="alignright" width="258"] Satej Sirur, CEO of Rocketium, discusses AI and Marketing[/caption] As marketing becomes more personalized and fast-paced, AI is stepping in to help teams keep up with content demands, maintain brand standards, and uncover hidden performance drivers in creative assets. In this episode of...