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Adverity's Marketing Analytics State of Play report identifies the top three challenges for marketers and data analysts in the US, UK, and Germany.  The company surveyed 964 marketers in total.  Here is a summary of their findings and what marketers and data analysts can do...

30 November, 2021 /

A common conflict our clients' experience is choosing where to prioritize marketing investment when choosing between brand and performance marketing.  An article from LinkedIn recently highlighted this conflict-- should marketers focus on brand or performance marketing? How does a marketer choose between long-term and short-term metrics? Which...

28 September, 2021 /