ROMI Tag

  • All
  • Artificial Intelligence
  • Branding
  • CMO Tips
  • Holidays
  • Marketing Analytics
  • Marketing Measurement
  • Marketing Models
  • Marketing Operations
  • Marketing ROI
  • Marketing Vlogs
  • Multicultural Marketing
  • News
  • Podcast
  • Uncategorized

France will be taking on Argentina this Sunday in the 2022 FIFA World Cup final. If Argentina wins, AI was correct. Artificial Intelligence (AI) ran 100,000 simulations and predicted the teams most likely to win the World Cup. According to IFL Science, The Alan Turing Institute’s...

The speculation and anxiety surrounding the potential recession is in full swing. According to TIME, 501 non-profit business membership and research group organization The Conference Board published a survey in October of this year. It revealed that 98% of CEOs were preparing for a U.S....

A recent Forbes article highlights the value of multicultural marketing campaigns -- they have a higher ROI than their non-diverse counterparts -- as much as forty percent higher according to a study from Nielson! Yet, many CEOs and CMOs gravitate towards non-diverse campaigns.  Even worse, they...