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Nielsen published its Global Annual Marketing Report earlier this month.  According to the report, only 54% of marketers from companies across the globe believe they can measure ROI down the entire sales funnel.  Marketers are confident that they can determine the ROI for segments of...

Adverity's Marketing Analytics State of Play report identifies the top three challenges for marketers and data analysts in the US, UK, and Germany.  The company surveyed 964 marketers in total.  Here is a summary of their findings and what marketers and data analysts can do...

I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast.  The episode's title is Measuring Success with Guy Powell  Our discussion highlights include (start minute in recording): The goal of my upcoming book...