What is Generative AI? In the era of modern marketing, businesses are constantly seeking innovative ways to engage with customers and drive impactful campaigns. One such groundbreaking technology that is revolutionizing marketing strategies and tactics is generative AI. Generative AI refers to the use of artificial...
I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast. The episode's title is Measuring Success with Guy Powell Our discussion highlights include (start minute in recording): The goal of my upcoming book...
A common conflict our clients' experience is choosing where to prioritize marketing investment when choosing between brand and performance marketing. An article from LinkedIn recently highlighted this conflict-- should marketers focus on brand or performance marketing? How does a marketer choose between long-term and short-term metrics? Which...
