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I recently sat down with John Solleder on his Ink and Insight podcast to discuss the intersection of AI and marketing—one of the most important conversations marketers can have right now. We covered everything from: Why AI is a game changer for marketing strategy How smart...

[caption id="attachment_21792" align="alignright" width="239"] AI and Marketing - Omar Johnson[/caption] Scaling Strategy with AI: A Deep Dive into Modern Market Research The next wave of marketing isn’t about choosing between AI or humans—it’s about how AI can amplify human insight. In this conversation on The Backstory on...

John Solleder and I just spoke about our Marketing and AI on John's inaugural episode of INK & INSIGHT.  I & I explores [caption id="attachment_21789" align="alignright" width="287"] Ink & Insight[/caption] the transformative role of artificial intelligence (AI) in the aftermath of the COVID-19 pandemic. The discussion highlights how AI...

[caption id="attachment_21764" align="alignright" width="256"] AI enabled Market Research with Kyle Hamilton[/caption] Kyle Hamilton, founder of The Birr Agency, brings a fresh and authentic voice to the conversation on AI and Marketing. In his interview with Guy Powell for The Backstory on Marketing and AI, Kyle reveals...

In the ever-evolving digital marketing landscape, search engine optimization (SEO) is a pillar of success for businesses striving to improve their online visibility. With the advent of artificial intelligence (AI), the game of SEO has undergone a remarkable transformation. AI-powered tools offer unprecedented capabilities, empowering...

The holiday season is upon us. That means snuggling up with a good book while sipping on some hot cocoa for many of us. Marketers, If you are looking for recommendations for holiday reads, you're in luck! With all of the rapid change present in...

Attention Georgians! Did you know that we made the list of the top 5 most expensive Senate races of 2022? The recent, relentless political advertisements that have been infiltrating our media outlets came at a price much greater than that of inevitable consumer irritation. Astronomical...