Veterans Day is celebrated on November 11 every year. Its purpose is to honor those who served in the armed forces. Many people, businesses, organizations, and brands celebrate Veterans Day. For example, some businesses provide veterans and their families discounts on their products. Restaurants comp...
Abounding in parties, candy, scary movies, and tradition, Halloween is a holiday beloved by children and adults alike. Sugar in great quantities is consumed. Scary movies are watched with enthusiasm. “Spooky Season” is an exciting and joyous time of year for many people, and Halloween...
It’s no secret that TikTok is the top performing social media platform; brands are jumping on this bandwagon—and for good reason. First, it is the fastest growing social media platform worldwide. Second, it is currently considered the most valuable form of social media advertising for...
Yankees star Aaron Judge hit his 62nd home run of the 2022 MLB season last night, setting the single-season record for the American League and surpassing former Yankees player Roger Maris’ record of 61. Prior to the Yankees game against the Rangers, where Judge achieved...
What the Heck is the Metaverse? According to Vice, the Metaverse feels a lot like discussing the internet in the 70s and 80s. No one knew how it would play out. Most people did not understand it. This comparison may be the best one we have...
On June 19th, Matt Fitzpatrick, a 27-year-old pro golfer, experienced a major career victory when he triumphed at the 2022 U.S. Open Championship. Although this is the first major victory of his career, Fitzpatrick is no stranger to winning. He has won professional golf tournaments...
“The Great Resignation,” a term coined to describe the current labor market shortage and record-breaking employee transition rates, is posing challenges to business executives and HR professionals across the nation. In March of this year, 4.5 million Americans quit or changed jobs while employers posted...
Nielsen published its Global Annual Marketing Report earlier this month. According to the report, only 54% of marketers from companies across the globe believe they can measure ROI down the entire sales funnel. Marketers are confident that they can determine the ROI for segments of...
Congrats to the Rams on becoming Super Bowl champions! But marketers pay just as close attention to the entertaining commercials as we were to the game. Here are five commercials that caught my attention. Flamin' Hot Doritos and Cheetos Doritos and Cheetos have done it again. The hilarious...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural episode, I interview Jamie Turner. Jamie talks about his latest book, An Audience of One Drive Superior Results by Making...
