What is Generative AI? In the era of modern marketing, businesses are constantly seeking innovative ways to engage with customers and drive impactful campaigns. One such groundbreaking technology that is revolutionizing marketing strategies and tactics is generative AI. Generative AI refers to the use of artificial...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics, marketing operations and branding. I interview Douwe Bergsma. Douwe talks about the excitement around the concept of digital transformation, but what does this really...
The holiday season is upon us. That means snuggling up with a good book while sipping on some hot cocoa for many of us. Marketers, If you are looking for recommendations for holiday reads, you're in luck! With all of the rapid change present in...
France will be taking on Argentina this Sunday in the 2022 FIFA World Cup final. If Argentina wins, AI was correct. Artificial Intelligence (AI) ran 100,000 simulations and predicted the teams most likely to win the World Cup. According to IFL Science, The Alan Turing Institute’s...
The speculation and anxiety surrounding the potential recession is in full swing. According to TIME, 501 non-profit business membership and research group organization The Conference Board published a survey in October of this year. It revealed that 98% of CEOs were preparing for a U.S....
Attention Georgians! Did you know that we made the list of the top 5 most expensive Senate races of 2022? The recent, relentless political advertisements that have been infiltrating our media outlets came at a price much greater than that of inevitable consumer irritation. Astronomical...
Veterans Day is celebrated on November 11 every year. Its purpose is to honor those who served in the armed forces. Many people, businesses, organizations, and brands celebrate Veterans Day. For example, some businesses provide veterans and their families discounts on their products. Restaurants comp...
Abounding in parties, candy, scary movies, and tradition, Halloween is a holiday beloved by children and adults alike. Sugar in great quantities is consumed. Scary movies are watched with enthusiasm. “Spooky Season” is an exciting and joyous time of year for many people, and Halloween...
It’s no secret that TikTok is the top performing social media platform; brands are jumping on this bandwagon—and for good reason. First, it is the fastest growing social media platform worldwide. Second, it is currently considered the most valuable form of social media advertising for...
Yankees star Aaron Judge hit his 62nd home run of the 2022 MLB season last night, setting the single-season record for the American League and surpassing former Yankees player Roger Maris’ record of 61. Prior to the Yankees game against the Rangers, where Judge achieved...