In the dynamic and competitive business world, devising and implementing effective marketing strategies is paramount for achieving growth and staying ahead of the curve. However, the real challenge lies in evaluating the success of these strategies with precision and objectivity. This is where Key Performance...
What is the Intersection between Generative AI and Analytic AI? In artificial intelligence (AI), two distinct dimensions have emerged as significant driving forces in content creation: Generative AI and Analytic AI. While serving different purposes, these innovative techniques converge at a critical intersection, offering new opportunities...
How can large companies use AI to amplify their visibility? In the bustling world of modern business, large corporations constantly struggle to enhance visibility and stay connected with discerning consumers. As the landscape evolves rapidly, artificial intelligence (AI) emerges as an extraordinary catalyst, empowering these enterprises...
How can small businesses increase their visibility using AI? In today’s fast-paced digital landscape, small businesses face numerous challenges in standing out from the crowd and gaining visibility. However, with the advent of artificial intelligence (AI), powerful tools are now available to help small businesses increase...
What is Generative AI? In the era of modern marketing, businesses are constantly seeking innovative ways to engage with customers and drive impactful campaigns. One such groundbreaking technology that is revolutionizing marketing strategies and tactics is generative AI. Generative AI refers to the use of artificial...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics, marketing operations and branding. I interview Douwe Bergsma. Douwe talks about the excitement around the concept of digital transformation, but what does this really...
The holiday season is upon us. That means snuggling up with a good book while sipping on some hot cocoa for many of us. Marketers, If you are looking for recommendations for holiday reads, you're in luck! With all of the rapid change present in...
France will be taking on Argentina this Sunday in the 2022 FIFA World Cup final. If Argentina wins, AI was correct. Artificial Intelligence (AI) ran 100,000 simulations and predicted the teams most likely to win the World Cup. According to IFL Science, The Alan Turing Institute’s...
The speculation and anxiety surrounding the potential recession is in full swing. According to TIME, 501 non-profit business membership and research group organization The Conference Board published a survey in October of this year. It revealed that 98% of CEOs were preparing for a U.S....
Attention Georgians! Did you know that we made the list of the top 5 most expensive Senate races of 2022? The recent, relentless political advertisements that have been infiltrating our media outlets came at a price much greater than that of inevitable consumer irritation. Astronomical...
