Author: Guy Powell

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[caption id="attachment_21764" align="alignright" width="256"] AI enabled Market Research with Kyle Hamilton[/caption] Kyle Hamilton, founder of The Birr Agency, brings a fresh and authentic voice to the conversation on AI and Marketing. In his interview with Guy Powell for The Backstory on Marketing and AI, Kyle reveals...

In a fast-evolving digital world, the convergence of AI and marketing is reshaping how brands communicate, connect, and convert. In the latest episode of The Backstory on Marketing and AI, Guy Powell sits down with Upton Rand—author, entrepreneur, and founder of Gay Men's Field Guide—to...

Artificial intelligence is fundamentally transforming marketing and sales, and companies that embrace AI-driven solutions will gain a competitive edge. In the latest episode of The Backstory on Marketing and AI, Andrei Oprisan and Sam Mallikarjunan from Agent.ai share insights on how AI is reshaping the...

In today's fast-paced digital era, businesses constantly seek innovative ways to enhance customer service and streamline communication processes. One such technology that has revolutionized customer service is the chatbot. Chatbots, powered by Artificial Intelligence (AI), have emerged as invaluable tools for improving customer satisfaction, resolving...

As technology continues to advance at an unprecedented pace, artificial intelligence (AI) is increasingly becoming a driving force behind innovation in marketing. From enhancing customer interactions to revolutionizing advertising experiences, many cutting-edge AI technologies are poised to shape the future of marketing. This article explores...

In the fast-paced marketing world, integrating artificial intelligence (AI) has become indispensable for businesses striving to stay competitive. AI tools offer unparalleled efficiency and precision, allowing marketers to analyze data, automate tasks, and personalize customer experiences at scale. However, amidst the allure of technological advancement,...

In the ever-evolving digital marketing landscape, search engine optimization (SEO) is a pillar of success for businesses striving to improve their online visibility. With the advent of artificial intelligence (AI), the game of SEO has undergone a remarkable transformation. AI-powered tools offer unprecedented capabilities, empowering...