Author: Guy Powell

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[caption id="attachment_21886" align="alignright" width="254"] aiCustomerLens on AI and Hallucinations[/caption] Intro: In the rush to adopt generative AI, many teams are overlooking a critical issue: hallucinations. These aren't just funny outputs—they’re fabricated, confident-sounding mistakes that can erode trust, misguide users, and create legal or reputational risk. What’s inside the...

15 May, 2025 /

[caption id="attachment_21838" align="alignright" width="284"] AI and Marketing Andreas Duess[/caption] Artificial intelligence is rapidly transforming the way marketers understand consumer behavior. In a world where traditional focus groups can be time-consuming and expensive, companies like 6 Seeds Consulting are pioneering new methods for synthetic research. As Andreas...

09 May, 2025 /

[caption id="attachment_21834" align="alignright" width="192"] Debbie Gainsford - AI and Marketing[/caption] In today’s digital landscape, AI search is quickly disrupting the tried-and-true rules of traditional SEO. On the latest episode of The Backstory on Marketing and AI, we explored how marketers must adapt to stay relevant as...

06 May, 2025 /

[caption id="attachment_21831" align="alignright" width="304"] Amber Gaige - AI and Marketing[/caption] Trade professionals like plumbers, HVAC techs, and roofers often face a unique challenge: how to grow their businesses without wasting time and money on ineffective marketing. That’s where AI enabled market research comes in. By leveraging...

05 May, 2025 /

[caption id="attachment_21826" align="alignright" width="249"] Jade Pruett AI and Marketing[/caption] Artificial Intelligence is rapidly transforming how marketers approach SEO. As revealed in our latest interview on The Backstory on Marketing and AI, today’s SEO leaders aren’t just optimizing keywords—they’re embracing AI-enabled market research, content tools, and analytics...

02 May, 2025 /

[caption id="attachment_21822" align="alignright" width="228"] Jose Florido, AI and Marketing[/caption] In the latest episode of The Backstory on Marketing and AI, we explore how the rise of AI-enabled tools is transforming how marketers and creatives develop content and manage campaigns. A top executive from Freepik, a design...

29 April, 2025 /

[caption id="attachment_21817" align="alignright" width="256"] AI and Marketing, Marla Schilling[/caption] AI and Marketing are no longer future concepts—they're driving real-world marketing transformations today. In a recent conversation on The Backstory on Marketing and AI, we explored how leading brands like Zayo are leveraging AI tools to supercharge...

28 April, 2025 /

[caption id="attachment_21811" align="alignright" width="203"] AI & Marketing, Vibhor Kapoor[/caption] As marketing becomes more complex and data-driven, a new generation of platforms is leading the charge—those that are AI-native. In our latest episode of The Backstory on Marketing and AI, we sat down with the Chief Business...

24 April, 2025 /

[caption id="attachment_21806" align="alignright" width="304"] Keith Riegert, AI and Marketing[/caption] The world of publishing is evolving faster than ever, and AI is at the center of this transformation. In this episode of The Backstory on Marketing and AI, we sit down with the CEO of Ulysses Press,...

22 April, 2025 /

[caption id="attachment_21801" align="alignright" width="263"] Angela Tipton, AI and Marketing[/caption] AI is redefining how marketers strategize, execute, and personalize campaigns. In our latest episode of The Backstory on Marketing and AI, we sat down with Tipton-Franklin to explore this game-changing shift. Angela Tipton and Travis Franklin discussed...

22 April, 2025 /
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