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It’s no secret that TikTok is the top performing social media platform; brands are jumping on this bandwagon—and for good reason. First, it is the fastest growing social media platform worldwide. Second, it is currently considered the most valuable form of social media advertising for...

28 October, 2022 /

A New York Times columnist argues that the evolution of the internet lessens the need for companies to build brand loyalty with their customers.  Why?  Because the internet has made us comfortable with buying unfamiliar brands. Conversely, I think the growth of the internet makes building...

09 December, 2021 /