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The Power of Synergy: The Intersection of Generative AI and Analytic AI in Personalized Content Creation

What is the Intersection between Generative AI and Analytic AI? In artificial intelligence (AI), two distinct dimensions have emerged as significant driving forces in content creation: Generative AI and Analytic AI. While serving different purposes, these innovative techniques converge at a critical intersection, offering new opportunities...

04 August, 2023 / 0 Comments

Marketers are Struggling to Calculate ROMI

According to a study from Allocadia, a marketing agency in Vancouver, Canada, 47% of marketing leaders in North America struggle to calculate return on marketing investment (ROMI), even though it is a key performance metric for their business. Why do marketers struggle to determine such a...

09 September, 2021 / 0 Comments

The Top Skills Data-Driven Marketers Need Today

I recently asked my LinkedIn network what skills are most important for data-driven marketers to have today. I gave them four options: Excel skills Analytic methods Data validation techniques Other/comment We had an interesting discussion about the technical skills and soft skills that marketers need to succeed. After...

25 August, 2021 / 0 Comments

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Marketers are Struggling to Calculate ROMI

The Top Skills Data-Driven Marketers Need Today

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