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62 Marketing Effectiveness Terms in Honor of Aaron Judge’s 62 Homers

Yankees star Aaron Judge hit his 62nd home run of the 2022 MLB season last night, setting the single-season record for the American League and surpassing former Yankees player Roger Maris’ record of 61. Prior to the Yankees game against the Rangers, where Judge achieved...

05 October, 2022 / 0 Comments

Cleveland Indians Trademark Troubles: Even Data-Driven Branding Needs a Trademark!

In July of this year, the Cleveland Indians announced it was changing its name to the Cleveland Guardians. The team supported this change with data, surveying 40,000 fans and 140 hours worth of interviews prior to announcing the change according to the Indians' press release. There's...

16 November, 2021 / 0 Comments

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62 Marketing Effectiveness Terms in Honor of Aaron Judge’s 62 Homers

Cleveland Indians Trademark Troubles: Even Data-Driven Branding Needs a Trademark!

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