Guest Speaker Spotlight: Alex Back, co-founder of Apt2B, speaks on how he led the company to an annual revenue of over $40M and developed one of the most scalable and profitable business models in the retail furniture industry. Now CEO and founder of couch.com, Back shares...
Introduction to Artificial General Intelligence In a recent podcast featuring Peter Voss, the Founder, CEO, and chief scientist at agi.innovations.Aigo.ai, the conversation revolved around the transformative synergy of marketing and technology. Let's explore the episode's critical insights through three essential lenses. Summary of Artificial General Intelligence 1. How...
This episode recap of Backstory on Marketing features Marc Pickren, a marketing expert in brand expansion, increased sales, and career progression. In this episode, we explore how individuals can navigate the challenges posed by emerging technologies. Understanding the CEO Pathway: One common question, especially among young marketers,...
Welcome to the recap of an episode of "The Backstory on Marketing," where innovation meets expertise. This episode, hosted by Guy R. Powell, shines the spotlight on guest Brian Davidson, a marketing strategy expert. Brian Davidson's name echoes across the industry as a trailblazer, a visionary...
Introduction Embarking on the marketing career path is akin to stepping into a realm where creativity meets strategy, and every day brings forth new challenges to tackle and lessons to learn. As a young marketer, you are not just selling products or services but engaging in...
Welcome to a recap of another stimulating episode from "The Backstory on Marketing," where we dive deep into the marketing world with insightful experts. In this blog, we have the pleasure of introducing you to Josh Sweeney, a marketer with a remarkable career spanning over...
Today, we are diving into backstories in marketing by revisiting past episodes. This week, we are reviewing the episode with Andy Buyting, who has left an indelible mark on the marketing landscape. Andy's journey is filled with curiosity, creativity, and a deep understanding of the...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics, marketing operations and branding. I interview Douwe Bergsma. Douwe talks about the excitement around the concept of digital transformation, but what does this really...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural episode, I interview Jamie Turner. Jamie talks about his latest book, An Audience of One Drive Superior Results by Making...
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