I sat down with Jon Tsourakis and David McGraw of Digital Mastermind to talk about the challenges of measuring marketing on The Climb podcast. The episode's title is Measuring Success with Guy Powell Our discussion highlights include (start minute in recording): The goal of my upcoming book...
According to a study from Allocadia, a marketing agency in Vancouver, Canada, 47% of marketing leaders in North America struggle to calculate return on marketing investment (ROMI), even though it is a key performance metric for their business. Why do marketers struggle to determine such a...
As society moves into a post-Covid era, marketers need to adjust their strategic and tactical planning and execution methods. Covid accelerated the shift to digital media channels and the adoption of sophisticated e-commerce platforms. Now, consumers don't just expect free 2-day shipping. They expect same-day...
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