[caption id="attachment_21975" align="alignright" width="281"] Andy Cwik explains how Hubub uses AI to support marketing and sales[/caption] Startups today are turning to AI to solve one of their toughest challenges: client engagement at scale. Hubub, a digital concierge platform, is doing just that—leveraging AI to handle client...
[caption id="attachment_21969" align="alignright" width="258"] Robin Emiliani discusses AI-powered marketing and sales strategy[/caption] AI is no longer a future trend—it’s today's marketing engine. Forward-thinking agencies are already integrating AI into growth marketing strategies to improve targeting, content, and results. AI-enabled market research helps marketers go beyond assumptions. It...
The results are in from our latest AI Skills Assessment survey—and marketers are clearly stepping into the AI era. In this second post in our survey series, we highlight how marketers are integrating AI into real-world practice: Segmentation takes the lead: 88% of marketers use AI...
[caption id="attachment_21959" align="alignright" width="285"] Interview with Casey Cheshire on human connection and AI in marketing[/caption] In the evolving world of AI and marketing, one principle remains true: people trust people. This episode from The Backstory on Marketing and AI reveals why that matters more than ever. Disconnected...
In today's marketing landscape, AI is rewriting the rules—especially when it comes to influencer marketing. Brands are no longer guessing who to work with or struggling to manage costly gifting campaigns. Instead, they're turning to AI-powered tools that uncover influencers hiding in plain sight: within...
[caption id="attachment_21927" align="alignright" width="241"] Boobesh Ramadurai, LatentView Analytics[/caption] In today's fast-moving digital landscape, AI isn't just a tool—it's a strategic imperative. In a recent episode of The Backstory on Marketing and AI, we sat down with Boobesh Ramadurai from LatentView to discuss how enterprise marketers can...
[caption id="attachment_21924" align="alignright" width="258"] Satej Sirur, CEO of Rocketium, discusses AI and Marketing[/caption] As marketing becomes more personalized and fast-paced, AI is stepping in to help teams keep up with content demands, maintain brand standards, and uncover hidden performance drivers in creative assets. In this episode of...
[caption id="attachment_21921" align="alignright" width="200"] Interview with Peter Swimm from Toilville[/caption] In today’s data-driven world, AI-enabled market research is transforming how companies understand their customers. But can it replace the insights that come from human experience? In a new episode of The Backstory on Marketing and AI,...
[caption id="attachment_21916" align="alignright" width="295"] AI is scaling creativity with platforms like Airpost.ai[/caption] In a thought-provoking interview on The Backstory on Marketing and AI, we explore the evolving relationship between creativity and automation with Airpost.ai co-founder John Gargiulo. A former ad creative and now AI entrepreneur, Gargiulo...
[caption id="attachment_21902" align="alignright" width="216"] AI is redefining the future of marketing by accelerating creativity, strategy, and production across digital channels.[/caption] The creative industry is undergoing a seismic shift. In this episode of The Backstory on Marketing and AI, we talk with the Executive Video Director of...