Welcome to the recap of an episode of "The Backstory on Marketing," where innovation meets expertise. This episode, hosted by Guy R. Powell, shines the spotlight on guest Brian Davidson, a marketing strategy expert. Brian Davidson's name echoes across the industry as a trailblazer, a visionary...
Introduction Embarking on the marketing career path is akin to stepping into a realm where creativity meets strategy, and every day brings forth new challenges to tackle and lessons to learn. As a young marketer, you are not just selling products or services but engaging in...
Artificial Intelligence (AI) has rapidly become an indispensable tool in marketing. Its capabilities to analyze vast amounts of data, personalize content, and automate tasks have revolutionized how companies connect with their audiences. For marketing executives, understanding and leveraging AI is no longer just an option...
A transformation is underway in content creation, and its driving force is generative AI. This technology has unleashed unprecedented creativity across various industries, from art and design to marketing and storytelling. Generative AI, such as OpenAI's GPT-3, has the potential to redefine how content is...
Welcome to a recap of another stimulating episode from "The Backstory on Marketing," where we dive deep into the marketing world with insightful experts. In this blog, we have the pleasure of introducing you to Josh Sweeney, a marketer with a remarkable career spanning over...
Generative Artificial Intelligence (AI) has come a long way since its inception, with remarkable advancements driven by relentless research and innovation. These algorithms, which create new data samples or content, have witnessed numerous challenges researchers have tirelessly worked to overcome. This article considers the evolution...
Artificial Intelligence (AI) emerged as a powerful tool for large corporations looking to optimize their operations and stay competitive in today's fast-paced business landscape. These organizations can streamline operations by harnessing AI technologies, from customer service to supply chain management, human resources, and financial processes....
Advantages of Analytic AI in Marketing In recent years, Analytic AI has emerged as a powerful tool with many applications, providing substantial benefits across multiple industries. This article discusses the inherent advantages of Analytic AI as it applies to various fields, illustrating its versatility and potential...
In the expansive domain of Artificial Intelligence (AI), Analytic AI emerges as a cornerstone, wielding sophisticated algorithms to decipher the complexities hidden within both large and small datasets. This domain of analytics revolves around making data and analytics-informed decisions through the intricate analysis and interpretation...
In today's swiftly evolving marketing landscape, where consumers confront a deluge of information and diverse choices, storytelling has become a formidable strategy for brands to rise above the noise and establish profound audience connections. Compelling storytelling transcends typical marketing messages; it involves crafting narratives that...
