Author: Guy Powell

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AI and Marketing are transforming e-commerce at lightning speed. Businesses that once relied only on ads and funnels are now using AI enabled Market Research to uncover deeper insights, drive sales, and build real brands. In this interview from The Backstory on Marketing and AI, the...

Artificial Intelligence (AI) is revolutionizing marketing strategies, particularly in B2B startups. Mark Donnigan, a virtual CMO for tech startups, discusses how AI is transforming marketing execution. His experience in working with small teams has led him to understand that AI tools can significantly boost efficiency,...

Artificial Intelligence (AI) is revolutionizing marketing strategies, particularly in B2B startups. Mark Donnigan, a virtual CMO for tech startups, discusses how AI is transforming marketing execution. His experience in working with small teams has led him to understand that AI tools can significantly boost efficiency,...

AI is changing the way brands approach marketing and customer experience. Sameer Narkar, CEO of Konnect Insights, explains how his platform is helping companies manage customer interactions across various channels globally. From social listening to competitive benchmarking, AI is providing critical insights into brand sentiment...

In today’s rapidly evolving digital landscape, AI is making waves in marketing, particularly in the field of market research. AI allows businesses to tap into data-driven insights that were once out of reach, empowering them to make smarter decisions faster. John Long, CEO of Thynk.ai,...

AI and Marketing are transforming influencer strategies for brands of all sizes. Traditional celebrity influencer campaigns often deliver low engagement. But micro and nano influencers—those with smaller, highly engaged audiences—drive trust, conversions, and authentic connections. Stack Influence has developed a system that combines AI enabled Market...

AI and Marketing are often discussed in the context of customer insights, but their impact goes far beyond. One area seeing a major transformation is project management. Traditionally, large projects face delays, cost overruns, and poor planning outcomes. Research shows that over 80% of projects cost...

AI is transforming marketing in ways we couldn’t have imagined just a few years ago. Businesses are now shifting from guesswork to data-driven clarity with AI enabled Market Research. This shift helps startups, scaleups, and challenger brands accelerate growth while minimizing risk. Ground Control Research, creator...

AI and Marketing are transforming how businesses engage with customers. Customer Experience (CX) is no longer optional. It defines success across industries, from retail to finance to healthcare. Personalization at scale is now expected. Customers want relevant offers at the right time and on the right...