January 2022

Backstory on Marketing Episode 1: Jamie Turner

My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural episode, I interview Jamie Turner. Jamie talks about his latest book, An Audience of One Drive Superior Results by Making...

27 January, 2022 / 0 Comments

Three Data Fallacies in Marketing Analytics

As marketing becomes more data-driven, marketers must be aware of the common data fallacies that hinder decision-making and prevent data from positively impacting marketing operations. Here are the top three fallacies to address today. Fallacy 1: Only Use Online Data for Analytic Processes We all know that...

04 January, 2022 / 0 Comments

Backstory on Marketing Episode 1: Jamie Turner

Three Data Fallacies in Marketing Analytics

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