Guest Speaker Spotlight: Alex Back, co-founder of Apt2B, speaks on how he led the company to an annual revenue of over $40M and developed one of the most scalable and profitable business models in the retail furniture industry. Now CEO and founder of couch.com, Back shares...
How Can Financial Struggles Drive Leadership Restructuring? In response to financial challenges, several Fortune 500 companies, including United Parcel Service (UPS), Etsy, and Walgreens, have recently made strategic decisions to eliminate Chief Marketing Officer (CMO) positions. These moves come amidst declining revenues, management shake-ups, and an...
In digital marketing, one recent study shed light on the transformative impact of artificial intelligence (AI) on search engine optimization (SEO) and the demand for marketing interns in 2024. Evolving Dynamics of SEO: What is the Crucial Role of AI and Backlinks? In a comprehensive exploration by...
Could artificial intelligence (AI) play the role of Cupid in the digital era, transforming the search for love into an algorithmically driven journey? Here, amidst swipes and clicks, artificial intelligence (AI) has emerged as a pivotal player, redefining the rules of engagement and the pathways...
Introduction Super Bowl 2024, a fusion of athletic prowess and cultural spectacle, unfolded as more than a riveting face-off between the Kansas City Chiefs and the San Francisco 49ers. While the game marked history as the 7th longest Super Bowl, with the Chiefs securing their second...
Every year, the Super Bowl takes center stage as a pinnacle in American sports and a colossal platform for advertisers to showcase their creativity. With over 115 million viewers, the Super Bowl has become a battleground for brands vying to leave an indelible mark on...
Artificial Intelligence (AI) has emerged as a transformative force in the field of marketing, redefining how businesses engage with their consumers. At its core, AI involves emulating human intelligence in machines programmed to replicate cognitive functions like learning and problem-solving. As technology advances, the influence...
What are the top AI marketing trends for 2023? As we embark on the journey through 2023, the marketing landscape is undergoing a remarkable transformation guided by the dynamic capabilities of artificial intelligence (AI). In this blog post, we'll explore the prominent AI marketing trends...
Welcome to the recap of an episode of "The Backstory on Marketing," where innovation meets expertise. This episode, hosted by Guy R. Powell, shines the spotlight on guest Brian Davidson, a marketing strategy expert. Brian Davidson's name echoes across the industry as a trailblazer, a visionary...
Welcome to a recap of another stimulating episode from "The Backstory on Marketing," where we dive deep into the marketing world with insightful experts. In this blog, we have the pleasure of introducing you to Josh Sweeney, a marketer with a remarkable career spanning over...
