In the fast-paced marketing world, integrating artificial intelligence (AI) has become indispensable for businesses striving to stay competitive. AI tools offer unparalleled efficiency and precision, allowing marketers to analyze data, automate tasks, and personalize customer experiences at scale. However, amidst the allure of technological advancement,...
What is Generative AI? In the era of modern marketing, businesses are constantly seeking innovative ways to engage with customers and drive impactful campaigns. One such groundbreaking technology that is revolutionizing marketing strategies and tactics is generative AI. Generative AI refers to the use of artificial...
Marketers have created a false dichotomy between digital and traditional marketing. Many marketers think of digital marketing methods as conversion-centric, and traditional marketing methods as brand-centric. But we need to change our thinking. Watch the 2-minute video for my thoughts! You can also watch this video on Linkedin....
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