Artificial Intelligence

Artificial Intelligence (AI) has emerged as a transformative force in the field of marketing, redefining how businesses engage with their consumers. At its core, AI involves emulating human intelligence in machines programmed to replicate cognitive functions like learning and problem-solving. As technology advances, the influence...

What are the top AI marketing trends for 2023? As we embark on the journey through 2023, the marketing landscape is undergoing a remarkable transformation guided by the dynamic capabilities of artificial intelligence (AI). In this blog post, we'll explore the prominent AI marketing trends...

This episode recap of Backstory on Marketing features Marc Pickren, a marketing expert in brand expansion, increased sales, and career progression. In this episode, we explore how individuals can navigate the challenges posed by emerging technologies. Understanding the CEO Pathway: One common question, especially among young marketers,...

Artificial Intelligence (AI) and marketing can transform customer engagement and brand communication when strategically combined. The prominent leader is the Chat Generative Pre-trained Transformer (ChatGPT), an OpenAI language model. In this post, we'll dive into the practical applications of ChatGPT in marketing for major corporations...

Welcome to the recap of an episode of "The Backstory on Marketing," where innovation meets expertise. This episode, hosted by Guy R. Powell, shines the spotlight on guest Brian Davidson, a marketing strategy expert. Brian Davidson's name echoes across the industry as a trailblazer, a visionary...

Artificial Intelligence (AI) has rapidly become an indispensable tool in marketing. Its capabilities to analyze vast amounts of data, personalize content, and automate tasks have revolutionized how companies connect with their audiences. For marketing executives, understanding and leveraging AI is no longer just an option...

A transformation is underway in content creation, and its driving force is generative AI. This technology has unleashed unprecedented creativity across various industries, from art and design to marketing and storytelling. Generative AI, such as OpenAI's GPT-3, has the potential to redefine how content is...

Generative Artificial Intelligence (AI) has come a long way since its inception, with remarkable advancements driven by relentless research and innovation. These algorithms, which create new data samples or content, have witnessed numerous challenges researchers have tirelessly worked to overcome. This article considers the evolution...